The market is busting down the doors for JCPenney JCP.

Against all odds, JCP stock has become one of the hottest trades so far this year, rallying once again Tuesday following an analyst upgrade of the deeply distressed retailer. As much as the sentiment has turned on JCP stock, this company still is plenty ill — and that makes these red-hot gains precarious at best.

JCPenney, still trying to right itself after the disaster that was former CEO Ron Johnson, does indeed appear to making some progress, and that has the market tripping over itself with excitement.

If you have neither the time, talent nor inclination to treat this one like a trader, it could come back to blow up in your face. Just look at BBY stock this year. The stock went bonkers in on just the whiff of success in some of its turnaround plans — then started crashing again when those same plans went awry.

JCP stock could easily trace the same trajectory. Best Buy was purring along until it blew estimates over the holidays. True, JCP is in the very early stages of a recovery, the analysts say, but if the retailer can just meet first-quarter and full-year forecasts, that would ease fears over its dwindling cash position — and that would drive the stock even higher.

JC Penney Co Inc - NYSE:JCP - Stock Quote & News - TheStreet

Sure, if the company does meet or beat Street estimates, you can indeed expect more upside for JCP stock. Easy come, easy go.

Check JCP stock rating before trading J C Penney Company Inc

True, the early returns download robot for binary options magnetic that the retailer will survive.

Same-store sales turned positive for the first time in two years, traffic is picking up and its corporate is jcp stock a good buy outlook recently received an upgrade. If same-store sales remain earnest money required oregon as inventories pile up — as at least one analyst frets about — JCP could find itself in promotional margin-crushing hell for back-to-school shopping.

(1) JC Penney Co Inc - Stock Overview

The truly heroic returns are made by gambling early on these high-risk plays and JCP stock has sure delivered over the last month or so. As of this writing, Dan Burrows did not hold a position in any of the aforementioned securities. Article printed from InvestorPlace Media, http: Financial Market Data powered by FinancialContent Services, Inc.

Nasdaq quotes delayed at least 15 minutes, all others at least 20 minutes. Stocks to Buy Stocks to Sell Dividend Stocks Penny Stocks Hot Stocks Stock Market Today. Breaking news sponsored by googletag.

JC Penney Co Inc - NYSE:JCP - Stock Quote & News - TheStreet

Advanced Micro Devices, Inc. View and vote in our How confident are you about the U. Choose A Page About Us Press Center Resources Advisory Services Free Newsletters Free Reports Contact Us Advertise With Us Employment Privacy Terms and Conditions Disclosures and Disclaimers Media Sites Sitemap jQuery " footer-links".